Avril Tailleur & Boutique

Rue de la Servette 28, Genève

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Search every page on tailleurgeneve.ch, home, made-to-measure, alterations, boutique, contact, the legal notice, and the word wedding never appears. No groom's package, no ceremony framing, no gallery of wedding parties in matching suits. What this site does say, plainly and repeatedly, is that it is a Geneva shop selling made-to-measure suits, a men's ready-to-wear line, and a full menu of alterations. That's worth stating up front rather than dressed up: a couple looking here for a wedding specialist won't find one advertised, but a groom who wants a suit built to fit will find a shop that documents exactly what it does and, unusually for this category, prices most of it.

The 3 services sit on separate pages and the site is careful not to blur them. Made-to-measure ("sur mesure") is offered, in the shop's own words, "pour homme ou femme": a man or a woman can order a suit built to their own measurements. The ready-to-wear boutique line is different and narrower: it's described specifically as "prêt-à-porter pour homme," made in Portugal, with no equivalent women's rack mentioned anywhere. Alterations sit on their own page again, and the published price list covers jackets, trousers, shirts and dresses alike, so the shop clearly serves more than its own made-to-measure and ready-to-wear customers. Add it up and the shop is majority menswear (the entire ready-to-wear line, most of the alterations price list) with a made-to-measure and alterations service that also serves women, rather than a menswear-only address.

What a month and a half actually buys

The made-to-measure page is specific about timing in a way most shops in this category aren't: "from the day of measurement and fabric choice, count between 1 month and 1 month and a half for the suit to be delivered." It adds that the wait can occasionally be shortened for an emergency, but calls that an exception rather than a service, and gives no rush fee or rush timeframe. Nothing on the site states how many fittings that month and a half includes; a couple planning a fitting trip around a flight would need to ask directly rather than assume a number.

The fabric side of the page reads like someone who actually sells cloth wrote it. Wool for the suits is explained through the "Super's" grading system: the higher the number after "Super," the finer the fibre count per square centimetre and the more prestigious (and pricier) the cloth, with the site's own example pairing a Super 180's against a coarser, cheaper Super 120's, while noting the finer cloth also creases more easily. Fabric runs mostly natural, wool, linen or cotton, with the option of a small percentage of elastane or polyester worked in depending on how the piece will be used. Care advice follows the same specificity: professional cleaning is recommended, especially for wool, washing too often is discouraged, and a steam defroisser is suggested to freshen the suit between wears rather than sending it out every time.

5 cloth houses on the homepage, named in full

The home page runs a "Nos partenaires" row of 5 logos, and each one reads clearly enough to name outright rather than guess at from a thumbnail: Vitale Barberis Canonico (the Italian mill's own "1663" founding mark sits under the name), Drago, a wool mill in Biella, the Cerruti family's Lanificio F.lli Cerruti, trading since 1881 per its own logo, Holland & Sherry of Savile Row, London, established 1836, and a fifth mark reading simply "Drapers," with no date or further text attached. None of that is explained in a sentence anywhere on the site, no paragraph says "we cut from Holland & Sherry bunches," so treat it as what it visibly is: a partner-logo row rather than a written guarantee that every commission comes from one of these 5 houses. Still, for a category where most shops name no cloth supplier at all, 5 recognisable mill and merchant names on the homepage is a specific, checkable claim rather than a vague one.

A price list that actually has numbers on it

Suit prices, made-to-measure or ready-to-wear, are not published anywhere on the site. The shop even has a dedicated pricing page, titled "Tarifs" and reachable at its own URL, that has simply never been filled in: it still shows the Divi theme's own placeholder text, "Titre du menu," "Subtitle goes Here," a generic "$50" repeated twice. That's an honest gap to flag before anyone assumes a starting price from the boutique's own claim of "un excellent rapport qualité-prix," which is a value claim, not a figure.

The alterations page is the opposite. It publishes a full price list in Swiss francs, broken down by garment. A jacket sleeve shortening is CHF 75, taking in the waist CHF 70, adjusting the length CHF 80. Trousers are cheaper individually, a hem is CHF 20, the waistband CHF 30, but a full jacket overhaul is sold as a package: 3 separate adjustments for CHF 150, 4 for CHF 180. The same sheet prices a dress length alteration at CHF 40 and a shirt sleeve at CHF 40, which is the clearest evidence that this alterations service, unlike the ready-to-wear rack, is not menswear-only. Turnaround for alterations is stated too: between 1 and 7 days, depending on the job. A ready-to-wear suit bought in the boutique gets its sleeves, trouser length and waist adjusted on the spot as part of the purchase, so the fit isn't left to the rack size alone.

What the site doesn't say

The site is entirely in French, no English toggle, no English page anywhere across the pages checked. Nothing states whether staff can run a fitting or a conversation about fabric in English, so a couple who don't speak French should confirm that before booking rather than assume it from the shop's Geneva location. There's no mention anywhere of a travelling or visiting fitting; every service described happens at the Rue de la Servette address, open Monday and Tuesday 9h to 19h, Thursday 9h to 20h, Friday 9h to 19h, Saturday 9h to 18h, and closed Wednesdays. Hire or rental isn't offered or mentioned at all: this is a buy-and-alter shop, not a rental counter.

The legal notice names Saman Ahmadian as director of the company behind the shop, AVRIL MA SA, hosted on Infomaniak. That's a company officer named for legal purposes, not a claim about who actually cuts the suits; no tailor is named by name anywhere on the site. The pages themselves are current rather than stale: the site's own sitemap shows its most recently touched pages, the boutique and contact pages, both updated in January 2026, and nothing on any page reads like a closure notice or a business winding down.

The honest read

This is a real, currently operating Geneva tailor's shop that documents its alterations pricing in more detail than most listings in this category manage, and is specific about its made-to-measure lead time and its fabric grading where plenty of competitors say nothing at all. What it is not is a wedding specialist: it never uses the word, never shows a groom's outfit, and never prices a rush job for a wedding date. A groom planning a Geneva wedding could reasonably book a made-to-measure suit here and get a documented lead time, 1 month to 1 month and a half, and a fully priced set of alterations if the fit needs adjusting later; he would be booking an ordinary commission at an ordinary Geneva tailor, not a wedding package, and should plan the timeline and the language of the appointment accordingly.

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