Urban Botanic

A wedding and event florist in Geneva

Urban Botanic Sàrl is a florist at Rue Micheli-du-Crest 11 bis, 1205 Genève, with a dedicated page for wedding and event floral decoration. It is led by Yoann Grezet, a florist trained at Lullier who has run his own independent business since 2009 and has been the principal investor in Urban Botanic sàrl since 2019. Couples start with a meeting at the atelier, and the process runs through a venue visit to a proposal with sketches.

Yoann Grezet's Background and Credentials

The profile page says Yoann Grezet has been a florist with a diploma from the specialized school of the CPNE Lullier since 2004, and that he turned his passion for plants into his way of life and his trade. After working in flower shops and floral ateliers in Basel, Neuchâtel and Geneva, he became independent at the age of 23.

The profile lists several successes in professional floral competitions: first prize for visual presentation at the Jungflor competition in 2004, the same year he completed his training. In 2011 he was a finalist at Regiocup ("finaliste pour le concours national"). At Swissflor in 2012, he won first prize for his bouquet work and also reached the finalist stage. More recently, in 2020, he took part in "Blumen für die Kunst" (flowers for art), where the public could see his interpretation at the art museum in Aarau.

The services page says the creations are exclusive and made with first-quality materials to satisfy a demanding clientele ("une clientèle exigeante"). The wedding page adds that the team gives each event the time it needs, and that its avant-garde spirit shows off receptions and happy events "dans des décors de goût ou rien n’est impossible", in tasteful settings where nothing is impossible, whether outdoors or in halls, hotels and venues of the region.

How a wedding is planned

The wedding and event page sets out the process in a few sentences, and it is more specific than most florists' sites. "Chaque événement et chaque lieu mérite une étude et un projet particulier": every event and every venue deserves its own study and its own project. A first meeting at the atelier is described as essential ("indispensable") for defining the style and the theme. After that, the team likes to go with its clients to the venue to develop the project further.

The couple then receives an offer "avec croquis de la décoration et illustrations des végétaux et fleurs", with sketches of the decoration and illustrations of the plants and flowers, so the event can be visualized before anything is made. The gallery has a separate section of custom sketches (Croquis Personnalisé), so couples can see what such a proposal looks like. The page describes the florist's role as adapting both to the budget set aside and to the client's particular tastes.

Preparing for the first meeting

Because the site makes the atelier meeting the starting point, it pays to arrive with the pieces the process relies on. The page names three inputs: the style and theme, which are defined at that first meeting; the venue, which the team likes to visit with the couple; and the budget, which the florist adapts to. A couple can bring pictures of the venue, the date and time of the ceremony and reception, an idea of the tables and spaces to be dressed, and a budget range. Whether the event is outdoors or in a hall or hotel matters too, since the page names all of these settings. With that, the sketched offer the page promises can be specific to the day rather than generic.

Weddings and other events

Urban Botanic says it specializes in all types of events, from private life (weddings and christenings) to the professional world (end-of-year parties, inaugurations and meetings). Its galleries are organized by type: the atelier, event floral decoration, wedding floral decoration and custom sketches. The wedding page says the galleries give an overview of its event work, with its ingenuity and variety of styles and atmospheres. The captions and venues are not named in the text, so the galleries show style rather than a client list.

The atelier and contact

The address is Urban Botanic Sàrl, Rue Micheli-du-Crest 11 bis, 1205 Genève. Every page says the atelier is available for special events "sur commande ou rendez-vous", to order or by appointment. The phone number is 022 328 21 31 and the email address is urbanbotanic@bluewin.ch, and the shop is on Facebook and Instagram. The menu also has a page on the team's outlook ("Notre état d’esprit") and a flower subscription for private customers and companies.

What the site does not settle

No prices are published and there are no packages. The site does not state a minimum spend, a lead time for weddings, or how far the team travels: it speaks of venues "de la région" without defining the region. It does not describe delivery or installation on the day in so many words, though the process, with a venue visit and a sketched decoration, is built around decorating a specific place.

The site is entirely in French and says nothing about English or other languages. A couple planning from abroad should ask about language in the first email. The first meeting is described as taking place at the atelier, so couples living abroad should also ask whether it can be held by video, or plan it for a trip to Geneva.

Who it suits

Urban Botanic suits couples marrying in or around Geneva who want a designed floral decoration rather than a set of standard pieces: a florist who visits the venue, draws the proposal and adapts to a stated budget. The competition record, from Jungflor to Swissflor, and the exhibition in Aarau point to a florist interested in design.

It suits less well a couple who wants a fixed package or a price list before the first contact, or who cannot come to Geneva for the atelier meeting the site calls essential. A couple planning from abroad should write with the date, the venue and a budget range, and ask about language, the first meeting and installation in the same message.