Tschui Menswear
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Tschui Menswear is a men's clothing store in the old town of Thun, and its wedding page is about one thing: the groom's suit, from the first consultation to the final fitting, with alterations done by the store's own in-house tailoring workshop. The owner and managing director is Thomas Tschui, who appears on the page as the contact for wedding questions. The store describes itself as covering over 350 m² of menswear, and every step of the wedding process takes place there in person.
What the wedding service covers
The page opens with the promise that the suit is made in the store's "hauseigenen Schneiderei" (in-house tailoring workshop), producing an individual piece that reflects the groom's personality and the occasion. It calls the result a Massanzug, a made-to-measure suit, and it spells out the process in 3 steps.
Step 1 is consultation and measurement on site. The page describes a personal 1:1 consultation in which the team learns about the groom's wishes, the style of the wedding and his individual requirements. The store says it takes its time over this first meeting.
Step 2 is headed fabric selection and accessories. In the first fitting, the page says, the foundation of the suit is laid, matched to the groom's figure, style and personality, and all necessary adjustments are made by the in-house tailors directly on site, which the page describes as discreet, efficient and precise.
Step 3 is the definitive fitting and final adjustment, where the look is matched as a whole. The page promises a result that makes the day memorable.
Two details on the page are useful for couples coordinating their outfits. The suit is matched to the bride's dress, and the store invites the groom to bring a fabric sample of the dress along. It also says accessories are part of the service, with quality accessories named as what rounds the outfit off.
Service in the store
A section of the page lists what the store calls its all-round service, which it says has set standards in Switzerland for decades. On request, customers are welcomed with a drink of their choice, receive a free parking token, and get a quality garment bag and a wooden hanger with their purchase. The styling side includes type and color advice and an honest complete consultation, either for a full outfit or to add to an existing wardrobe. After any alterations by the tailor, there is a further fitting and discussion.
After the sale, the store gives care and cleaning tips, does small repairs such as sewing on a button or fixing a small seam free of charge, and keeps a purchase history with the customer's sizes and fits on file. For a groom who wants to wear the suit again, or order more pieces later, that record is a practical benefit.
The wedding club
The page runs a sign-up called the Wedding-Club. By registering with first name, last name and email address, a groom receives a personal discount code straight away, worth up to CHF 100 on the wedding outfit. Members are also promised styling tips, in the page's own words "vom besten Herrenausstatter der Deutschschweiz" (from the best men's outfitter in German-speaking Switzerland). That is the store's description of itself, not a ranking by anyone else.
Location, hours and contact
The store is at Untere Hauptgasse 14, 3600 Thun, which the page places centrally in Thun's old town. It says the store is easy to reach by car, by train or on foot, and the free parking token mentioned above is available on request for customers who drive.
Opening hours on the page are Monday 12:00 to 18:30, Tuesday to Friday 09:00 to 18:30, Saturday 09:00 to 16:00, with Sunday closed. Consultations are booked through the site, which offers a free consultation appointment, or by phone during opening hours on +41 (0)33 222 51 13. The email address is customer@tschui.com, and the wedding page also has a question form that the team says it answers as quickly as possible.
Partners named on the page
Alongside a spring 2026 collection, the page thanks the partners of a wedding photo shoot: a photographer, a model couple, Schloss Schadau in Thun as the location, a florist from Steffisburg and a jeweler in Thun for the wedding rings. These are credits for that shoot, not services that Tschui sells, but they show the store works within the local wedding scene around Thun.
What the page does not settle
The page publishes no prices for wedding suits, only the discount of up to CHF 100 for wedding club members. It gives no lead time, so a groom has no stated number of weeks between the first consultation and collection. It does not say how many times a groom needs to come to Thun beyond the 3 steps it describes, and it does not say whether the steps can be combined for someone who lives abroad.
Language is the other open point for this directory's readers. The wedding page is published only in German, and it says nothing about consultations in English or another language. A groom who does not speak German should ask about this when booking. The page also does not mention outfitting groomsmen as a group, so a wedding party that wants matching suits should raise it directly.
Who it suits
Tschui Menswear suits a groom who lives in or near Thun, or who can travel there for several appointments, and who wants a made-to-measure suit with the fittings and alterations handled under one roof. The 1:1 consultation, the in-house workshop and the free small repairs after purchase make it a good match for someone who values personal service and wants a suit that works long after the wedding.
It is less convenient for a groom who lives abroad and can only be in Switzerland briefly, since the whole process is built around visits to the store. The lack of published prices and lead times means planning starts with a call or a consultation, and the German-only page is a hurdle for anyone who does not read the language. For couples marrying in the Thun area, it is a well-organized local option with a clear process.