cramarts Photography
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cramarts Photography is the wedding photography business of Marc Lüthi, based in Bern, which he founded in 2019. His site sums up the style in English: "Wedding Photography – simple, honest, raw", shot on "DIGITAL + FILM", and a second English line says he photographs digital and analog weddings worldwide. He says he draws on experience from more than 200 weddings in Switzerland, Italy, Südtirol and the Dolomites. The body of the site is in German, with several headlines in English.
Who he works for
He writes that he works with couples who value aesthetics, individuality and authenticity, whether they are planning an intimate ceremony with a few people, a destination wedding abroad, or a celebration at a special place. The couple is always the center: he wants to record the two of them as people, their character, their connection and the way they love. Where the wedding happens is secondary, he says, and his examples run from saying yes in Bern to an aperitif on a boat on Lake Lucerne, a shoot on a glacier or a party at the Giesserei in Zurich. His aim is to build a real connection and to be seen on the day "als Freund und nicht als Dienstleister", as a friend rather than a supplier.
A line on the page explains the love of film: "Die Liebe ist wie die analoge Fotografie", love is like analog photography, real, full of feeling and full of small, beautiful imperfections.
How much coverage
He helps couples decide how many hours suit their day, and gives clear guidance. A day reportage starts at 6 hours, enough to cover, for example, getting ready through to the aperitif. If a couple also want the first look, the ceremony, portraits at sunset, the cake cutting and the party, documentary reportages of 11 hours or more are realistic. For a civil wedding or photos at the registry office, about two hours is realistic.
From inquiry to booking
The page sets out the whole process step by step, which is useful for a couple planning from a distance.
The first step, he writes, is the couple's own research: they find his work on social media, through a recommendation or on Google, look through the wedding galleries and, if the style and values feel right, send an inquiry, which he urges them to do. After an inquiry, he replies personally to say whether the date is free and what happens next. If he is already booked, he passes on recommendations of photographers he trusts. He is frank about price: he says couples will certainly find cheaper alternatives, but that quality comes first for him.
No booking is possible without meeting first. He invites couples to his studio for a personal, no-obligation meeting, and a video call is also possible, although he clearly prefers meeting in person. For couples living abroad, the video call is the realistic route. He then asks for feedback within two weeks.
Once a couple say yes, he sends a service agreement (Dienstleistungsvereinbarung) setting out the duration, the price, any extra options, and the terms for travel, image delivery, meals and his general conditions, along with an invoice for the advance payment. The date is fixed once the signed contract and the advance payment reach him.
Because he takes only a limited number of bookings per season, he writes that there can be a good one to two years between the first meeting and the wedding. That is worth knowing for couples who plan late.
Before the day
During planning he offers advice if couples send him their timetable, mood board or possible suppliers. He recommends an engagement shoot to every couple, partly for the invitation but mainly so they know how it feels to stand in front of his camera. On longer reportages this session is free; on shorter bookings it can be added. The location should reflect the couple, whether in the mountains, somewhere urban or a favorite place. In the week of the wedding at the latest, there is a final call or meeting to settle where the couple portraits will happen, which suppliers are involved and what matters most.
On the day and after
On the day, he writes, he thinks ahead, agrees the group photos with the witnesses, and uses his experience where needed. He describes himself as unobtrusive for unposed moments, yet close and empathetic with the couple and their guests.
Straight after the wedding he backs up, selects and edits the pictures in his style. Depending on his workload, the finished gallery arrives about eight weeks later, together with an online gallery that couples can share with guests. A few sample images come right after the wedding, for sharing or thank-you cards. Every reportage is sent in a fine package with some quality prints and a small surprise. Couples can also order albums, for themselves and for parents or witnesses, in a simple, timeless design, and book an afterwedding session.
Extras
A newsletter sign-up on the home page gives access to his Couple Guide, with tips and inspiration for the wedding day. A single testimonial, from J&A, calls him an exceptionally good photographer and a lovely person. He is on Instagram as @cramarts_wedding, and the menu has pages for his love stories, his background, photographers and contact.
What the site does not settle
The home page publishes no prices; those come in the service agreement after the meeting. It does not say how travel is charged for weddings outside Bern or abroad, although the contract covers travel. The body text is German, and the site does not state whether he works in English, despite the English headlines and his destination weddings abroad.
Who it suits
cramarts Photography suits couples who want an honest, unposed reportage with the option of film, and who like the idea of getting to know their photographer well before the day. The clear guidance on hours and the written contract make planning straightforward. It suits less well couples booking at short notice, given the limited season, or couples who need a price before the first meeting.