Jade Touron Photography

Jade Touron has been telling readers of her own site she is part Swiss for 6 years. In August 2020, writing up a couple's Lavaux vineyard elopement, she put it plainly: "I'm half Swiss and every time I come back, it takes my breath away," adding that she was "moving to Fribourg in September 2023 to work as a Switzerland Wedding Photographer." By December 2022, covering a Riffelalp elopement in Zermatt, the language had shifted to "a Swiss/British wedding and elopement photographer." Today, the page she markets to destination couples puts it differently again: "with a Swiss base and an EU passport," and a paragraph later, "with a Swiss passport, I'm able to work freely across the EU, avoiding any complications or uncertainty." Switzerland is not in the EU, so a Swiss passport and an EU passport are not the same document, whatever that page's own wording implies. What none of these pages ever does is name a Swiss canton or town she currently lives in, and nothing published since that 2020 post mentions Fribourg again. Every current page, homepage included, gives her base as near Cheltenham in the Cotswolds. Read together, the honest version is a real, repeated, longstanding personal claim to Swiss heritage and comfort working there, not a documented current Swiss address or visa status a couple can point to.

What the claim has actually meant in bookings

3 real jobs back it up, all from 2022. In March she shot a pre-wedding session for a couple in Zermatt, naming "mountain resorts like Charmey, Verbier and Zermatt" as her favourites and pricing the trip inside her Europe Jetsetter package. In August she photographed a wedding at Portes Des Iris, a farmhouse venue, writing afterward that "it was such a blessing to finally shoot a real wedding in Switzerland. My second home." In December she covered an elopement at the Riffelalp 2222 Resort above Zermatt, 3 days before Christmas, naming the Matterhorn view and the resort's own on-site ski rental shop as the payoff. Her own "previous wedding venues in Europe" list runs to 12 named venues across 5 countries, and puts 3 of them in Switzerland: that Zermatt hotel, the Portes Des Iris farmhouse, and a third, Beau Rivage, named only in the list itself with no dedicated write-up anywhere else on the site to back it.

Nothing dated since 2022 is Swiss, and the calendar is a real one

Her published 2026 travel calendar runs Tuscany in May, Milos in August and the Dordogne, also in August; 2027 currently holds only Sorrento in May. Switzerland appears nowhere on either list. It surfaces once more, on the same page, under "bucket list destinations," alongside Marrakech, Dubai, Lake Como, Bali, Tulum and Cappadocia, meaning Gstaad is somewhere she wants to go, not somewhere booked. That calendar is not just aspirational copy left to go stale, either: her blog runs to 47 posts stretching back to 2020, and the newest one, published the day before this was written, covers an elopement in Milos that matches the August Milos line on her own calendar exactly. The list tracks real, delivered work. Which makes its silence on Switzerland since 2022 a genuine, checkable gap rather than an oversight in how it's being read.

What a couple actually books

Every destination package, Europe Jetsetter or Globetrotter, includes a pre-wedding shoot, 10 hours of coverage on the day, 1 photographer, and a final gallery of edited images delivered password-protected, plus 40 prints in a presentation pouch. The Europe Jetsetter tier, which covers Switzerland along with the rest of the continent rather than treating it as its own product, also folds in all Europe travel and accommodation at no extra line, and the site states couples typically invest £5000 for it. That's a meaningfully higher figure than her home UK Standard package, priced at £3500 to £4500 for the same 10-hour, 1-photographer structure, with next-day previews added on top. Above and below that UK middle tier sit 2 more options: a Complete package (2 photographers, 35mm film run alongside the digital coverage, a printed fine art album, UK only, price on request) and a Strictly Basics option (8 hours, no pre-wedding shoot, no next-day previews, UK only, price on request). None of those, nor the worldwide Globetrotter tier, publishes a figure; the site asks for an enquiry instead.

How she says she runs the day

The pitch is documentary first: she says she "mostly document[s] your wedding as it naturally unfolds, gently guiding when needed while leaving space for genuine moments to happen," and that she'll "blend in naturally with your guests" rather than stage the day around the camera. The more practical line, for a couple flying a photographer out, is about scheduling: she says she always builds in buffer time ahead of a destination wedding, "allowing for any delays and ensuring I'm completely settled before your celebrations begin," and that she deliberately keeps her calendar loose around destination bookings rather than stacking them against tight travel days. The pre-wedding shoot that comes free with every destination package is capped at 1 hour and pitched as either a rehearsal-dinner cover or a separate couple shoot on location, which is a narrower allowance than it might sound: room for an arrival portrait session, not a second full shoot day.

Her real-couple galleries are named rather than anonymised (4 are linked from the homepage), which is the kind of specific, checkable detail that a stock-photo-heavy site can't fake, though the site's own polish slips a little here: one gallery link renders as "Amrita & RossANE" and another cycles between "Hollins & Nick" and "Hollins & nicholas" depending on which part of the page you're reading.

Weigh the 2 halves of this listing separately, because they answer different questions. The identity claim, half Swiss, a Swiss passport, a Swiss base, has been consistent in spirit across 6 years of her own writing, and it's genuinely why a couple planning a Swiss wedding might shortlist a Cotswolds-based photographer over other UK names; it just isn't backed by a current address or a fresh booking, and a couple who cares about that distinction should ask directly rather than assume. The working relationship with Switzerland, on the other hand, is fully documented: 3 different job types in 3 different Swiss locations, written up in her own voice with real couples attached, inside a destination-package structure that treats the country as one stop among several rather than a specialism of its own. Someone who wants a photographer already comfortable with how a Swiss wedding day runs, priced and packaged the same way as her work anywhere else in Europe, has real evidence to book on. Someone hoping for a photographer shooting in Switzerland every season should ask what's actually on her 2027 calendar before they do.