Jolie Mode

Jolie Mode is a bridal boutique in Root, trading as JOLIE-MODE GmbH from Luzernerstrasse 27a. It sells wedding dresses, bridal jumpsuits and two-piece outfits, along with shoes, accessories and jewelry, and it has its own alterations atelier on site. What sets its website apart from most Swiss bridal shops is how much it states plainly: a size range, a price range, order lead times, the length of an appointment and the fact that fittings cost nothing extra. For a couple planning from abroad, that makes it one of the easier boutiques to budget for before making the trip.

The Bridal Range

The bridal page says the shop carries classic and modern wedding dresses, two-pieces that can be mixed and matched, elegant jumpsuits and maternity outfits. Its summary list adds modern, unusual and classic dresses, dresses for curvy brides, maternity bridal wear, rental dresses, and shoes, accessories and jewelry to go with the outfit. The homepage names the styles in the showroom as boho, vintage, princess and A-line, and says there is a very large variety of current models, whether the wedding is a free ceremony, in a church, on a farm or at a castle.

Sizes are one of the shop's strongest points. The page lists sizes 30 to 60 as in stock and/or available to order, and the homepage says the shop specializes in large sizes and carries a large range of maternity bridal wear. For a bride who has found little choice in her size, or who will be pregnant on the wedding day, that is worth knowing before anything else.

The gallery on the site filters by label, and the names it lists are Elizabeth Passion, Agnes Fashion, Marylise Bridal, Rembo Styling, Piq your Dress and Mode de Pol, plus categories for short dresses and two-pieces and for maternity dresses. The gallery counter shows 270 images in all.

The site's tag list points to a few further uses that matter for couples from abroad. It includes dresses for a civil wedding (Zivilbrautkleid), which suits couples who hold a registry-office ceremony separately from a larger celebration, and it tags outfits for the maid of honor. The women's festive wear section in the menu covers guests and family members who want to shop in the same place as the bride.

Made in Europe

The shop makes a point of where its dresses come from. The bridal page says: "Wir legen viel wert darauf, dass dein Brautoutfit zu fairen Bedingungen und qualitativ sehr hochwertig hergestellt wird" (we attach great importance to your bridal outfit being made under fair conditions and to very high quality). For that reason, it adds, all dresses in its new bridal collections are produced in Europe. The site does not go further into which countries or workshops are involved.

Prices, Lead Times and Rentals

The bridal page publishes a price range: from CHF 700 to CHF 3700. That gives a couple a realistic frame before visiting. It does not break the range down by label or style.

For new orders the page gives waiting times of 2 to a maximum of 5 months. A bride with less time should look at what is in stock, since the homepage stresses a large selection held in the shop. The homepage also mentions sale offers all year round.

For brides who would rather not buy, the shop has a selection of rental dresses. The site does not say what rental costs, what is included, or how far ahead a rental dress must be reserved.

Appointments and Consultation

Fittings are by appointment. The bridal page asks brides to book online or directly with the shop so that the team can set aside about 2 hours for the bride and the people she brings, and there is an online appointment request on the page. The shop states that it charges no extra fees for fittings, and the homepage lists the consultation as free.

The tone of the site is personal. It describes its approach as "Beratung mit Herz" (advice with heart), says the team brings many years of experience, and says it matters to them to respond individually to each bride's wishes and concerns. The navigation includes a team page, but the pages do not name the staff.

Alterations, Accessories and Menswear

The atelier is listed as "Schneiderei direkt vor Ort" (tailoring right on site), and the homepage mentions the shop's own alterations atelier. Having alterations in the same building saves a bride from finding a separate tailor after buying. The homepage describes the accessory range as complete.

The site menu includes festive wear for women and for men. The homepage also carries two paragraphs about groom's and best man's wear under the name "angezogen wolhusen", describing classic, sporty and modern cuts for grooms and outfits for best men that match the maid of honor, with advance registration recommended for a consultation. The site does not explain how that name relates to Jolie Mode, so a groom should ask whether the suits are sold at the Root shop or elsewhere.

Getting There and Contact

The homepage mentions free parking at the bridal house (gratis Parkplätze beim Brauthaus), which helps if the bridal party is arriving by car. The site does not give public transport directions. The phone number is 041 440 00 74 and the email is info@jolie-mode.ch.

What the Site Does Not Settle

The opening hours are linked but not shown on the pages. The site is in German only and does not say whether consultations can be held in English. It gives no price for rental dresses or alterations, does not say which labels are available to rent, and does not name the menswear labels. The relationship with the separately named menswear store is not explained.

Who It Suits

Jolie Mode suits a bride who wants published prices before she travels, a size range well beyond the usual sample sizes, or a maternity gown, and who likes the idea of fair, European production. The 2-hour appointment and free fittings suit a bride bringing family or friends. A couple who need to work in English should confirm that first, and a bride with a very short timeline should ask what is in stock rather than rely on a new order.