Hair & Makeup Sereina Truog

The artist and her practice

Hair & Makeup Sereina Truog is the one-woman business of Sereina Truog, a qualified makeup artist for professional makeup and hairstyling based in Castrisch in the Surselva, Graubünden. Her site says she works for private events in Graubünden, weddings among them, as well as photo shoots, corporate events, advertising jobs and photo and video productions. For a wedding, the offer is bridal makeup and a wedding hairstyle, prepared at a trial styling and applied on the day wherever the bride is getting ready.

She trained at the "Art of Make-up" school in Zurich and finished in January 2021, which the site says she completed successfully. Since then she describes ongoing training and collaboration with internationally working makeup artists, to keep extending what she knows. The about section is personal in tone: she is married, has two children, lives with her family in Castrisch, and her mother tongue is Romansh. She writes that she loves colors, crafting and making things, and the site opens with a line in German that sets the tone for the whole page: "Schön ist alles, was du mit Liebe betrachtest" (everything you look at with love is beautiful).

The homepage carries sections for her offer, her background, references and contact. It is written entirely in German, addressing the reader with the informal "du".

Bridal hair and makeup

The wedding service is listed as Braut Hair & Makeup, so hair and makeup both belong to it. The page describes the makeup as long-lasting, natural and suited to the bride's type ("typgerecht"), and the hairstyle as one that flatters the shape of the face and holds for the whole day. Her stated aim is that the bride shines in her natural beauty and feels completely at ease on the day, rather than looking made over.

The process starts with a trial styling (Probestyling). The page says this is where the two of them get to know each other and talk through the bride's wishes, and that together they find the right look, whether natural, modern or elegant. The trial is part of the bridal service as she presents it on the homepage ("Brautmakeup mit Probeschminken", bridal makeup with a trial).

On the wedding day she comes to the bride: to her home, to the hotel or to the wedding location, so that the bride can enjoy the day without driving anywhere to get ready. For a couple arriving from abroad and staying in a hotel near the venue, that home-visit model is the practical part of the offer, because it means nobody has to find a salon in an unfamiliar valley on the morning of the wedding.

Her general work, the site says, is marked by precision, naturalness and creativity, always following the client's wishes. She puts particular weight on advice matched to each person's type and on high-quality, natural and sustainable products.

Prices and what is included

The bridal service is the only offer on the site with a price. It reads "Preise ab 300 CHF", prices from 300 Swiss francs, with two inclusions listed under it:

• a Beauty Notfallkit, a beauty emergency kit for the day
• travel costs for the first 50 km from Castrisch

"From" means 300 francs is a starting point, not a flat fee, and the page does not explain what moves the price up. It also does not describe what the emergency kit contains or what travel costs beyond 50 km from Castrisch. A couple marrying further away should ask for the mileage charge in writing along with the quote.

The other services carry no prices on the site.

Beyond weddings: shoots, events and lessons

The rest of the offer shows the range of work behind the bridal service. For private clients she does styling for photos: a discreet look for job-application or business portraits that still reads natural on camera, or an evening makeup that emphasizes individual features and looks more dramatic, depending on what the client wants.

For events, companies and artists, she writes that she has already looked after many productions and projects for business clients, with natural, modern styling, long-lasting products and professionalism as her priorities. Her references section names the music video shoot for Loco Escrito, several advertising photo shoots and video shoots, and makeup for underwater photography. None of the references is a wedding, and the site has no gallery of bridal work on the page itself; there is a references link, but the page does not show wedding examples.

She also runs makeup lessons (Schminkkurse). The page describes these as step-by-step lessons in doing a natural, long-lasting makeup yourself, with the products and techniques that suit you. She helps determine your skin type, gives care tips, shows how to use brushes and products properly and answers questions. A bride who wants to do her own touch-ups during a long day, or a mother of the bride who wants to do her own makeup, could use a lesson in the run-up to the wedding, though the site does not present the lessons as a wedding add-on or give a price.

What the site leaves open

Several things a couple planning from abroad would need are not on the page:

• Language. The site is published only in German, and she names Romansh as her mother tongue. English, French or Italian are not mentioned, so a couple who does not speak German should ask in their first message which languages she works in.
• Bridal party. The page does not mention styling for bridesmaids, mothers or guests, or how many people she can prepare on one wedding morning.
• Trial logistics. It does not say where the trial takes place, how long before the wedding it should be booked, or whether it is priced separately from the day itself.
• Booking. There is no booking form, no stated lead time, no deposit and no cancellation terms. Contact is by phone or email.
• Travel beyond 50 km. The rate for longer trips is not published.

Who it suits

Hair & Makeup Sereina Truog suits a bride marrying in the Surselva or elsewhere in Graubünden who wants a natural, long-lasting look, a trial beforehand and an artist who comes to the hotel or venue. The inclusive 50 km of travel from Castrisch makes the published starting price easier to read for weddings close by. Her commercial work, from advertising shoots to underwater photography, means she is used to makeup that has to hold up in front of a camera, which matters on a day that is photographed from morning to night.

The caveats are the ones of a small, German-language practice: no stated English, no wedding portfolio on the page, and no detail on bridal parties or prices beyond the starting figure. A couple who can settle those points by email or phone will find the offer clear and the price transparent at its starting point.

Contact from the site: Hair & Makeup Sereina Truog, 7126 Castrisch, Graubünden. Tel +41 79 843 30 19, email sereina_camenisch@hotmail.com.