JR Coiffure

A small hair salon in Sion with a fixed wedding price

JR Coiffure is a hair salon at Rue du Vieux-Canal 39 in Sion, run by its owner (patronne) Jessica Ribeiro. It publishes a simple wedding offer: a package for a wedding or other big occasion, with the trials and the wedding day included, for CHF 375, and a home visit from CHF 50. The page describing it is titled for weddings, fashion shows and big occasions, and its description says Jessica creates the wedding hairstyle for the big day herself. For a bride marrying in or around Sion who wants a known price for her hair and the option of being styled where she is getting ready, it is a clear starting point.

Jessica Ribeiro

Jessica's introduction on the homepage is short and specific. She holds a CFC (the Swiss federal vocational certificate) as a coiffeuse-visagiste, a hairdresser trained in face-shape analysis, and says she will analyze each request and match it to the shape of the client's face and her style of dress. She writes that when hairdressing and makeup are combined with passion and youth, the result can only live up to the client's expectations. Her key words, she says, are «Organisation, perfectionnisme et empathie», organization, perfectionism and empathy.

She describes the salon as a reflection of her state of mind, a place where her creativity and inspiration work at their best. She offers to guide clients in their choice of colors and hairstyles for a fashion show, a wedding, a birthday or simply a treat, so that they can present the image that suits them best. She also says she keeps taking further training to stay on top of new fashion trends, and that she works in collaboration with the brand Framesi, which has its own section in the site menu.

The team

The homepage also introduces Silvia Lousao, an employee, who has worked as a hairdresser since obtaining her CFC in 2011. She writes that she has kept practicing and innovating since then and has taken several training courses in cuts, coloring techniques and highlights, and that her aim is to guide and advise clients according to what they want and the latest trends. Her section ends with 2 sayings, «Le succès n'est pas la clef du bonheur, le bonheur est la clef du succès» and «Si vous aimez ce que vous faites vous réussirez»: success is not the key to happiness, happiness is the key to success, and if you love what you do, you will succeed.

The site's description adds that the salon has several hairdressers specialized in hairstyling matched to face shape (morpho coiffure) and visagisme, and that it works with Moroccanoil.

The wedding package

The wedding page carries 2 lines of substance. The first is the package: «Forfait mariage ou grande occasion essais et jour j compris : 375.-», a wedding or big-occasion package with the trials and the wedding day included, for CHF 375. The word for trials is plural (essais), but the page gives no number, and a bride should confirm how many are included. The second line is «Je me déplace à domicile dès 50.-»: Jessica comes to the client's home from CHF 50.

The page sits under the hair care section of the site, and the package is a hair package. Although Jessica's qualification covers visagisme and her introduction mentions makeup, the wedding page does not say whether bridal makeup is part of the CHF 375 or available at all, so a bride who wants both should ask. The site's menu also has a Créations section and a page for chignons (Création Chignon), which is where examples of updos would sit.

Hours and contact

The salon is open Tuesday to Friday from 08:00 to 12:00 and 13:30 to 18:30, and on Saturday from 08:00 to 12:00. It is closed on Sunday and Monday. The contact page lists the phone number 078 865 77 55 and the email address knorr_94@hotmail.com, a personal-looking address that is nevertheless the one the salon publishes. The site also has a price list page, but its prices are shown as an image rather than text.

The salon also sells hair products. The menu has a products section split into Framesi, technical products, shampoos and care, and styling products, so a bride who likes the finish of the products used on her trial can buy the same ones to keep her hair in shape before the wedding. The description of the wedding page opens with the line that everyone wants to look their most beautiful for big occasions, which is the spirit in which the package is offered.

What the site does not settle

The site is written in French and does not say whether Jessica or Silvia work in English or German. It does not say how many trials the package includes, how long they take or when they should happen. It does not say whether the home visit covers hotels and venues, how far Jessica travels, or what the travel charge rises to beyond its starting figure. It gives no rate for bridesmaids or mothers and does not say how many people can be styled on one wedding morning. It shows no wedding gallery on the wedding page, and Saturday opening ends at noon, so a Saturday trial or wedding-morning appointment should be agreed in advance.

Who it suits

JR Coiffure suits a bride marrying in the Sion area who wants her wedding hair done by the salon owner herself, at a single published price that covers both trials and the day, and who would like the option of being styled at home. The owner's training in face-shape analysis and the fashion shows she names among her occasions fit a bride who wants an updo adapted to her face and dress rather than a standard style.

The caveats are that makeup and the rest of the bridal party are not covered by the published offer, the site is French-only, and the travel charge is given only as a starting figure. A couple planning from abroad should ask in one message about makeup, the number of trials, the travel cost to their location and the language.