AM Weddings

Aline Mercier calls herself, on her own site, a "Wedding Planner & designer," and AM Weddings sells that pairing as three separate, differently priced products rather than one bundle. Full planning and design is "100% tailored to your needs, from CHF 7'500." Decor only, aimed at a couple who has already sorted the logistics and just wants someone to build the look, starts from CHF 2'500. A third line sits apart from both: a paid coaching session at CHF 500, for a couple who wants to plan their own wedding but wants Mercier's own budget tracker, forms and a 15-minute "SOS" call thrown in for when they get stuck. The coaching line splits again into two separate, differently priced sessions, one for planning and one for design, covered in full further down.

Mercier founded the agency in 2019, according to its own About page. She traces the decision to "witnessing a royal wedding," by her own account the moment that made her want to work in the industry, and says she trained afterward, citing "a diploma in Wedding Planning and Wedding Design" before opening on her own. The site's structured data and its Facebook and Instagram handles both confirm her full name as Aline Mercier, and its logo and page titles give the business a Geneva base, though no street address appears anywhere on the site. The About page also describes a wider team, covering "decorating, event coordination and logistics management," but names nobody beyond Mercier herself.

What "planning and design" actually includes, per the services page, starts with a guided decision process before any vendor is booked ("we guide you towards the best choices for your style and budget, and together we make the important decisions") and a personalised timeline. Two operational details are worth knowing before a couple commits from abroad: online access to all planning documents through what the site calls "our personalized platform," and day-to-day contact by email, WhatsApp and shared files rather than one scheduled call a month. On the wedding day itself, this tier covers full setup and teardown of the decor, so nobody is folding linens at midnight.

The decor-only tier is explicitly pitched at a couple who already has "the seating plan ready in advance" and schedules "timed to perfection": it covers colour and material choices, a personalised moodboard and the budgeting for the look, plus the same install-and-strike service on the day. It is a narrower promise than full planning, and the site is upfront about who each tier suits rather than blurring the two into one pitch.

The two coaching sessions aren't priced the same way, or covered the same way. A planning coaching session hands a couple "automated budget tracking, forms and questionnaires, templates, invitation follow-up" plus a 15-minute "SOS" call, with no price listed anywhere on the services page for that particular session. A design coaching session is priced separately and specifically: CHF 500 for a working appointment of 1 hour 30 minutes to 2 hours, spent building a couple's own "decorating file," moodboard and material list together rather than handing over templates to work through alone. Neither coaching option replaces the two managed tiers above it: both hand over knowledge and tools, not a person who turns up on the day.

What the portfolio actually shows

AM Weddings' published work runs well past Geneva. Its gallery lists 7 projects in total: 6 real weddings, plus one styled shoot at Château Voltaire that the site itself labels a "shooting" with a named model rather than a wedding, honest about the difference rather than dressing up a styled shoot as a real client day. One of the 6 real weddings, on its own project page, is a "Swiss alps wedding" staged at the Cervo Mountain Resort in Zermatt: the couple, together 20 years before their engagement, wanted the Matterhorn as a backdrop, and the credits list a dedicated florist, live band, DJ, photographer and a babysitting vendor, each named individually rather than folded into a generic "vendor team." Another, at a château in Lucens, in canton Vaud, began as a wedding the couple had originally planned for Provence; when that fell through, Mercier's team rebuilt the day in Switzerland "to bring some touches of Provence" into a château chosen for its gardens and interior courtyard. Between those two projects and gallery titles like "Fall wedding by the lake" and "Romantic & Oriental wedding," the record reads as genuinely national rather than Geneva-only, which matters to a couple planning a wedding somewhere in Switzerland they've never actually visited. The site's own copy backs that up directly: it says explicitly that it welcomes couples dreaming of "a romantic celebration in Switzerland, a chic affair in France, or any other destination," so cross-border planning is the stated model, not an assumption on our part.

The one ceremony the site calls symbolic

The Lucens project page is also the only place on the site where a specific ceremony gets a legal label: it calls that day "C&R's symbolic wedding." The site never says whether AM Weddings itself handles the civil paperwork a couple marrying legally in Switzerland has to complete, or whether that step sits with someone else entirely. Nothing on the services page, the about page or any project page addresses the point either way. A foreign couple who wants Mercier to also manage the civil registration, rather than only the ceremony and reception around it, should ask directly before booking.

Worth knowing before you write the enquiry

The site's English translation is a genuine strength in its own right. Every page checked here, About, Services, Contact and the full portfolio, runs in fluent, idiomatic English rather than a shortened summary of the French original, down to details like the coaching session's own "decorating file" terminology carrying across cleanly. What the site does not publish is just as worth naming plainly: no number of weddings taken on per year, no travel fee schedule for a venue outside Geneva, and no cancellation or deposit terms beyond the three headline prices. A client testimonial on the homepage, from a couple identified only as B.M., puts it more enthusiastically than any of this: "We would 2000% recommend Aline for her professionalism and organisation." Take the number as the joke it obviously is; the sentiment behind it is echoed by two other named testimonials on the same page, and by a third quoted directly on the Lucens project itself.

For a couple who wants a single planner to run both the day and its decoration, from CHF 7'500, or who wants the decor built around plans they've already made, from CHF 2'500, AM Weddings sets out its terms plainly and backs them with real, named Swiss weddings rather than stock photography. The CHF 500 coaching option is the more unusual find: a genuine DIY product from a business that could just as easily have kept that knowledge behind a full booking. Ask directly about the civil paperwork before you sign anything, since the site itself stays quiet on it, but everything else here is stated rather than implied.