Anna Hild Weddings

Anna Hild Weddings sells 3 named tiers, and the site is specific about what separates them rather than leaving it to a sales call. Full-Service and Partial-Service share most of the same checklist almost word for word: a detailed planning meeting, ongoing contact by WhatsApp, email or phone, access to a personal "organization board," research and contract negotiation with vendors, and a finished timeline, script and to-do list. The difference sits in 3 words. On the partial-planning page, "idea and concept development," "budget and payment monitoring" and building the schedule and script are each followed by "if required." Full-service planning carries none of those qualifiers: Anna handles the concept, the budget and the schedule outright. Partial planning hands those same jobs back to the couple by default and only picks them up where asked. It's a genuine structural difference, not a discount version of the same product.

Wedding Day Coordination is the odd one out, and it's the only page of the 3 that states a hard number: coverage runs "from the start of setup for 12 hours," plus checking every vendor's setup, crisis management, and being the contact person for both the couple and their guests. Full-service and partial planning are open-ended engagements that run for however long the lead-up takes. Day coordination is a bounded shift with a stated length, bookable on its own, as an add-on to either planning tier, or after a couple has organized everything themselves and just want someone else holding the schedule on the day.

None of the 3 tiers publish a figure. Partial planning is the only page that even says pricing exists on request ("Price for partial planning available upon request"); the other 2 don't repeat that line at all. The FAQ, which appears verbatim on every page, answers "How much does a wedding planner cost in Switzerland?" with "The cost of hiring a wedding planner in Switzerland depends on the scope of services. After a no-obligation initial consultation, you will receive a transparent quote with no hidden costs." That's the closest the site comes to a fee model, and it names none of the usual shapes: not a flat fee, not a percentage of the wedding budget, not an hourly rate. The process page fills in the mechanics instead. The first meeting is free, runs by video call, and lasts "approximately half an hour." Afterward Anna sends "a proposal with my services and the corresponding prices," and only once a couple accepts does a contract go out. The last planning meeting happens "approx. 2-3 weeks" before the wedding itself, where you both walk through the day's script and the final to-dos together.

The English pages come from a translation plugin, not a second draft

Every /en/ page on this site is served through GTranslate, confirmed in the raw response headers of the homepage itself (server: gtranslate, x-gt-server: sis, x-gt-delivered-by naming the plugin by version). That's not a guess about tooling; it shows up in the writing. All 3 tier pages list who the service "suits" in bullet points, and several of those bullets carry the tell of machine translation straight through: one on the full-service page reads "Couples who have a clear structure, professional leadership and creative ideas wünschen," the German verb for "wish" left untranslated in an otherwise English sentence. Another reads "couples who no time or inclination have endless to-do lists," the clause order scrambled the way German subordinate clauses come out when translated word for word. The pattern repeats on the partial-planning and day-coordination pages too, each with its own dropped verb or reordered clause in the same "suitable for" section.

It matters more than a typo would, because the contact page says so itself. Under the enquiry form, in parentheses, it reads exactly this, closed with a sad-face emoji: "(For English speakers: Please send an email as the contact form is not working when being translated)" That's Anna's own notice to English readers, not a bug an English-speaking visitor has to discover on their own. The workaround is straightforward, her email is printed right there, but it means the one channel built for booking a consultation doesn't function on the translated version of the site, and a foreign couple reading the /en/ pages is the exact audience that notice is addressed to.

What the site says about where she actually works

The FAQ (repeated across every page) states her focus plainly: "My focus is on German-speaking Switzerland. However, I also plan weddings throughout Switzerland, as well as in neighboring countries and in Tuscany." The homepage narrows that further in its own opening line, asking whether a couple wants to marry "in Switzerland or in the Lake Constance region." Her portfolio backs the claim up with 7 named real weddings, not just a regional label: an industrial venue she calls "the rolling mill," Grindelwald, a Gatsby-themed wedding in Bern, one on the shores of Lake Constance, one in Tuscany, one at a venue called ENEA, and one in Interlaken. 2 testimonials independently confirm the Lake Constance and Tuscany weddings from the client side. She also answers "yes" to planning international, multilingual and same-sex or LGBTQ+ weddings, and separately confirms she works with sustainable, regionally-sourced vendors when a couple asks for that.

What none of the pages checked (About Me, the FAQ, all 3 tier pages, Coaching, Corporate Events, Contact) ever mention is the civil paperwork side of a foreign wedding in Switzerland: no apostilled documents, no Vorbereitungsverfahren, no named Zivilstandsamt or Standesamt, no statement of who handles that process or how long it typically takes. That's a genuine gap in what the site tells a destination couple, not a claim that she doesn't handle it; the site is simply silent on it.

A coaching product and a non-wedding sideline sit next to the tiers

Alongside the planning ladder, Anna also sells one-on-one coaching, described as a "Sense Check" for couples planning their own wedding who want a professional to review their questions and planning steps so far, plus tips and vendor suggestions in a single virtual or in-person session. And she runs a separate line in corporate and private event planning entirely outside weddings (launches, anniversaries, birthday parties, baby and bridal showers), which shares her booking process but nothing else with the wedding side. Neither product states a price either.

One name on the Imprint, and a site that is still being kept current

Anna Hild operates as a sole practitioner working from Adliswil, just outside Zurich; the Imprint names her directly rather than a studio or team. The homepage's own last-modified header is barely a day old at the time of this check, and the sitemap was regenerated only weeks ago, both signs of a site someone is actively maintaining rather than a listing coasting on old rankings. The strongest case for booking her is how concretely the site draws the line between what full planning, partial planning and day coordination actually include, down to which specific tasks partial planning only picks up "if required." The clearest caveat is the English experience itself: a machine-translated site with a contact form its own operator admits doesn't work once translated. For an English-speaking couple, that means reading the /en/ pages for the substance and then doing the actual booking by email, exactly as the site tells you to.