Ariane Weddings

Most Swiss wedding planners fold day-of coordination into a bigger package as an afterthought. Ariane Weddings sells it as its own product, and the site insists on naming it in Swiss German rather than translating it away: "Zeremonienmeister, oder wie wir in der Schweiz so schön sagen, als 'Tätschmeister'", or, as we so nicely put it in Switzerland, "Tätschmeister." That sits alongside Full Service Planung (full planning) and Teilplanung (partial planning) as one of exactly three named products on the site, nothing more, nothing padded out with add-ons. The business behind all three is a solo operation. The Impressum names one person, Ariane Schumacher, at an address in Greppen, postal code 6404, on Lake Lucerne in canton Lucerne, with no GmbH, no AG, and no company name beyond her own trade name anywhere on the page. She plans weddings, by her own repeated description, in Lucerne, Zurich, Zug and Schwyz, "aber auch in der ganzen Schweiz oder im Ausland", but also across the rest of Switzerland or abroad.

A fixed price for the one tier that gets one

Full Service Planung is the broadest of the three, and the only one priced in a specific way. The site describes it as a "Festpreis," a flat fee that doesn't move with the couple's eventual budget: "Deshalb arbeite ich provisionsfrei und biete euch für meine Full-Service-Planung einen Festpreis... unabhängig von der Höhe des letztendlichen Budgets," commission-free work with a fixed price for Full-Service planning, independent of how large the final budget turns out to be. She frames it as a trust mechanism rather than a sales pitch: every supplier sends the contract and the invoice straight to the couple rather than through her, and if a supplier offers her an agency discount, she says she passes all of it on, 100%, rather than keeping any of it. What the site never does is publish a number. There's no CHF figure for the Festpreis anywhere, no day rate, no percentage, and no minimum spend stated for Full Service or either of the other two tiers.

The package itself is a defined list, not a vague "everything": a budget plan she keeps current throughout, an individual design concept, personal consultation meetings, pre-selecting and touring possible wedding venues, a detailed running order, contract negotiations, coordinating and commissioning the wedding stationery, sourcing and coordinating suppliers, and acting as the point of contact for the couple, suppliers and guests before, during and after the wedding. The site walks it through four steps: a free, no-obligation first meeting over coffee and cake that includes a rough budget estimate the couple can keep "unabhängig von einer Buchung," whether or not they go on to book her; a design and concept phase that becomes the basis for everything after it; the detailed planning itself, covering venue search, supplier sourcing and the running order, with what the page calls "absolute Transparenz" over every step; and, on the day, on-site coordination of every supplier while she stays the first point of contact for guests.

Teilplanung picks up wherever the couple already stopped

Partial planning runs through the same four-step shape, but the starting point moves. Instead of opening with a blank concept, Ariane takes stock of whatever the couple has already booked or researched, updates the budget calculation against where things actually stand, and then goes looking for whatever suppliers are still missing. The page's own pitch for the tier is blunt about why it exists: wedding planning, it says, "ist ein Vollzeitjob," a full-time job, and this is the option for a couple who already has one of those and doesn't have the hours left over for a second. Nothing on the Teilplanung page repeats the Festpreis language from the Full Service page. No fixed rate, hourly rate or percentage appears on it at all, and the site doesn't say whether it's priced differently from Full Service or simply left open.

What the Tätschmeister role covers, hour for hour

The narrowest tier is also the one described in the most granular terms, because its entire job happens inside a single day. Ariane is on-site for setup before the event starts, coordinates every supplier the couple already booked, keeps the running order on track, and stays the first point of contact for "Anliegen aller Art," any kind of question or issue that comes up, so that neither the couple nor a designated guest has to field it themselves. The page is specific about who it's for: couples who are "selbst leidenschaftliche Planer," planners in their own right, or who leaned heavily on family and friends, but who still want to actually be at their own wedding rather than run it from the sidelines. Its own three-step process drops the design phase entirely, since there's nothing left to design: a free meeting to check whether the fit is right, a handover conversation where the couple briefs her on everything already arranged, because unlike the other two tiers she hasn't planned any of it herself, and then the day-of coordination.

The site never switches to English

None of that changes for a couple who doesn't read German. Every page on arianeweddings.ch, the navigation, all three service pages, the Impressum, is in German, with no language toggle and no translated version anywhere. The one place English shows up at all is a single line on the homepage where Ariane describes her own language skills: "Ich spreche fliessend Schweizerdeutsch, Deutsch & Englisch," fluent Swiss German, German and English. That's a claim about her personally, not a feature of the site, and it says nothing about whether a contract, a running order or the wedding day itself would actually be run in English rather than German. A couple who can't read the site would need to ask that directly at the free first meeting, because nothing on the site itself answers it. The civil preparatory procedure a non-Swiss couple has to complete before a Swiss registry office will marry them gets the same treatment: it doesn't come up anywhere, on any of the three service pages or the Impressum, in either direction. That's a genuine gap in what the site says, not evidence that she doesn't handle it.

Three reviews, and a portfolio that lives on Instagram

Ariane Weddings doesn't run its own photo gallery. The Impressionen page is a single line pointing visitors to Instagram for more; there's no on-site set of real weddings to browse through first. What the site does carry are three named, dated reviews: Elycia and Steven from 2024, Philipp and Michelle from 2023, and Nadja and Ramona from 2022, each crediting her personally for being present at every step and, in Nadja and Ramona's words, for planning "mit sehr viel Liebe zum Detail," with a great deal of attention to detail. The Impressum, whose liability text is credited to a legal template called "SwissAnwalt" rather than written from scratch, also closes with two outbound links, one to a wedding photographer's site and one to a menswear retailer, with nothing on the page explaining what the relationship actually is.

The one figure on the site is 100%, not a franc amount

The clearest, most checkable thing about Ariane Weddings is the shape of its three products: two planning tiers that pick up at different points in the process, and a named day-of role that isn't just coordination relabeled, complete with its own three-step process and its own reasoning for why a couple would pay for it instead of handing cleanup duty to a bridesmaid. The one number the site is willing to commit to in writing is the 100% pass-through on supplier discounts, a real signal even without a CHF figure attached to it. Set against that: no published price for any of the three tiers, no stated annual wedding count, no named venues, and, for a couple who needs the day to run in English, nothing on the site to confirm it would. Anyone who can't read German fluently should treat the free first meeting as the place to settle that question, because the site itself won't.