Aruna Event & Wedding

Aruna Event & Wedding is run by Simona Ramseier, a wedding and event planner at Hauptstrasse 60 in Niederteufen who calls herself a native of Appenzell ("gebürtige Appenzellerin"). Her site describes her as a wedding and event planner for eastern Switzerland and lists St. Gallen, both Appenzells, the Rheintal, Thurgau and Graubünden as her areas. She offers full and partial wedding planning for couples who want a celebration grounded in their own story. Her background in upscale hospitality combined with formalized event and wedding planning training shapes an approach centered on emotional connection and stress-free engagement.

Simona's Background and Training

Simona's career began in hospitality, where she trained as a Kauffrau (commercial apprentice) at the reception of a recognized hotel. From her first day, she found satisfaction in attentive guest service: reading unspoken wishes and delivering care, even during high-stress shifts when the hotel handled 40 to 50 guest arrivals and departures daily. She learned to keep her composure and maintain warmth under pressure, skills that translate directly to wedding day coordination.

This hospitality foundation led her to want a more active role in shaping experiences. In 2024 she completed training as a certified event manager ("diplomierten Eventmanagerin"), including sponsorship, at the Akademie St.Gallen. Because events built around emotion appealed to her most, she then completed the training as a certified wedding planner ("diplomierten Hochzeitsplanerin") at AWEE, the Swiss Academy of Wedding & Event Education. Her About page sums up her expertise as her commercial training, her hotel experience and her two further qualifications as a certified event and wedding planner.

Simona works from Hauptstrasse 60 in Niederteufen, accessible at +41 78 814 35 91 or info@aruna-event.ch.

The Planning Approach

Simona frames wedding planning as a "heart project," something that matters emotionally. She positions herself as an emotional companion (emotionale Wegbegleiterin) alongside the logistical work. Her philosophy is that while she manages structure in the background, couples should remain immersed in genuine connection and anticipation rather than drowning in to-do lists.

She describes her role this way: she keeps the threads of planning securely in hand so that couples have the mental space to focus on what matters. Savoring their engagement, enjoying their relationship, and being fully present with guests is what she enables. Her goal is that on the wedding day itself, the couple needs to think about nothing except soaking in the emotional highlights and celebrating surrounded by loved ones. To that end, she handles structure, timelines, vendor coordination, and day-of details completely.

Wedding planning with Simona begins with a free introductory consultation, where she and the couple get to know each other and discuss their vision. The site offers two formal planning packages: full planning (Gesamtplanung) and partial planning (Teilplanung). In full planning, Simona accompanies the couple from the earliest glimmer of ideas through the moment they exchange vows, while remaining in the background so their engagement period stays joyful rather than stressful. In partial planning, couples who have already started the process or prefer to direct certain elements themselves can have Simona support them specifically where stress or time constraints are overwhelming. For both options, Simona shapes the wedding around the couple's values and personality, not around trends or templates.

The site does not publish pricing, so couples will need to discuss fees and options during the initial consultation.

Service Area and Geographic Focus

Simona serves eastern Switzerland broadly, including St. Gallen, Appenzell (both Appenzell Innerrhoden and Appenzell Ausserrhoden), the Rheintal, Thurgau, and Graubünden. The Appenzellerland has its own page on her site, headed "NATURVERBUNDEN. IDYLLISCH. ECHT." (close to nature, idyllic, genuine). It describes a wedding there as "kein pompöses Spektakel" (no pompous spectacle) but a promise as honest as the people of the region.

The Appenzellerland is particularly suited, her site notes, to couples who value genuine, courteous, and heartfelt service. The region is known for its hospitality culture (Gastfreundschaft) and appreciative service. It is ideal for nature lovers. The page is frank that couples planning a luxury wedding with a lot of "Bling Bling" will probably find the Appenzellerland less suited to them.

The same page names venues as starting points: the Restaurant Eggli, with its view over the Alpstein and the Appenzellerland and a rustic setting; the Resort Hof Weissbad, where she suggests an apéro in the herb garden and a gourmet dinner in the Blumenwerkstatt or the modern Flickflauder; Säntis das Hotel on the Schwägalp, with the idea of a free ceremony facing the Säntis, then a cable car ride up the mountain for the apéro; and the Hotel Heiden for couples who love the lake, with a wide view over Lake Constance. She adds that mountain weddings have their own pitfalls, and that as a native of the region she knows the places and uses her regional network to find the right partners.

Experience With Actual Weddings

Simona's site includes a wedding gallery featuring projects completed in 2026. One example is a June wedding for Petra and Albert, described as featuring the "Something Blue" tradition translated into a color palette of white, blue, and gold. The description emphasizes emotional warmth and lightness rather than formal rigidity. Another gallery entry from April features a "Bride and the City" styled shoot, reimagining bridal fashion in an urban setting. A third February styled shoot explores dark romance through draped red fabrics.

The event gallery shows her work beyond weddings. One July event was a fortieth birthday celebration at Tobias wein.gut (a wine venue) in Berneck, featuring outdoor dining, catering by Mehrlust Catering, entertainment by a magician, and décor in soft pastels with blue, yellow, and red accents. This project illustrates her collaborative approach: she coordinated with the venue, the caterer, the photographer (Larissa Graf), and entertainment, turning multiple vendors into one coherent experience.

Blogging and Inspiration

Simona maintains both a wedding blog and an event blog on her site. Her wedding blog covers practical topics like wedding trends for 2027, the case for micro-weddings, incorporating Appenzeller traditions into modern celebrations, the cost of wedding rings, and seating arrangement strategies. These posts are dated through August 2026 and reveal an author interested in personalizing weddings rather than following prescriptive formulas. The event blog addresses team building through genuine connection and the power of emotional storytelling in making events memorable.

Languages and Accessibility

The site is in German. There is no indication on the site whether Simona speaks English or works with English-speaking couples. For expats and international couples, confirming language compatibility during the initial consultation would be important before committing to planning.

Who This Suits

Aruna Event & Wedding is suited to couples who prioritize emotional authenticity and personal connection over logistical perfection or high-luxury aesthetics. Couples planning in or drawn to the Appenzellerland and wider eastern Switzerland have a regional specialist. Couples who feel stressed by the project aspect of wedding planning and who value having a trusted emotional anchor alongside the logistics will find Simona's approach appealing.

Couples who want full-service planning from scratch can work with the Gesamtplanung option. Those already underway can pick up support with Teilplanung. However, couples should be aware that the site is German-language and there is no published indication of English availability, so early contact to discuss feasibility would be prudent if English is necessary.

Simona's stated preference for authentic over ostentatious means her aesthetic skews toward natural, warm tones and relaxed celebration rather than glamorous production. Couples whose dream is high-impact luxury décor should discuss that with her early, since her own Appenzell page steers that kind of wedding away from the region.