Liebesding

Liebesding's team page names 7 people, and 6 of them carry the job title Wedding Planner or Wedding Designer. Simone Glarner, the founder and owner, is described as a "diploma wedding planner" who "educates new wedding planners" and mainly handles "particularly complex weddings." Marleen Kohl, with the company since 2018, is a "certified wedding planner" who has since specialised in wedding design. Stefanie Böschenstein, on the team since 2020, is also named a "certified wedding planner" and works as project manager on the organisational side. Valeria Grämiger, who joined in 2023, is described only as a "trained Wedding Planner." Livia Christen and Rahel Mattmann, the 2 most recent hires, both joined in 2025 and get no credential beyond the job title itself. Silvia Kinnunen, who joined in 2024, runs the office rather than planning weddings. That is an unusually specific staffing page for the category: 3 people carry a stated qualification (diploma or certified), one is stated as trained without further detail, and 2 are new enough that the site simply says what they do rather than what trained them for it.

What the 7 of them sell is split into 2 products the site keeps carefully apart rather than folding one into the other. Wedding Planning is described as "overall or sub-organization of your wedding," covering the wedding concept and consulting, the daily schedule, budgeting, proposals of venues, recommendations and coordination of service providers, the detailed day-of schedule, and what the site calls Wedding Day Management: being on hand for the couple, the guests and the vendors so that, in its own words, "everything runs according to plan." Wedding Design is a separate line built around the visual concept: a moodboard for colour, material and decoration; detailed design proposals; the interior design of the venue itself; a concept for the floristry; stationery and printed or online products; hand lettering and signage; on-site styling and installation of the decoration, including its construction, dismantling and transport; and rental of decorative materials. A couple can book planning without design, design without planning, or both. Nothing in the planning page mentions moodboards or floristry, and nothing in the design page mentions vendor coordination or the day-of schedule; planning and design never blur together the way a shorter site sometimes lets them.

Consulting hours are the only quantity anywhere on the site

Neither the planning page nor the design page states a fee: no flat rate, no percentage of budget, no hourly rate, no minimum spend. The closest the site comes to a fee structure sits inside 2 smaller offerings pitched as Extras on the planning page. Wedding Couple Coaching, aimed at couples planning their own wedding but wanting expert input on specific points, runs as consulting sessions "at our office or via video call," and the site states plainly that "how many consulting hours you would like to book is up to you." No hourly rate comes with that. The Last Minute Check, a pre-wedding review of the couple's own schedule and open questions, is the one place on the entire site where a service is actually broken into a fixed unit: 1 hour of analysis and preparation, plus 2 hours of consulting, held "at Liebesding in Zug" or by video conference. No price is attached to those 3 hours either. Elopement Wedding, the third Extra, stays general: organising an intimate wedding, finding the location and the vendors, and accompanying the couple on the day. Its own blog post is dated 2020 and written around that year's travel restrictions, but it is still linked live from the current planning page, so the service itself reads as current even where its supporting write-up is not.

Cham, and not much beyond it, on where they actually work

Liebesding is registered to Papieri-Ring 2 in Cham, canton Zug, and the Last Minute Check consultations happen "at Liebesding in Zug" specifically. Beyond that address, the site does not name a region, a canton, or a list of venues it works with. "Proposals of venues" is listed as one task inside the Wedding Planning service, which reads as the team scouting a location to fit the couple rather than working from a fixed roster, but nothing on the site says how far that search extends. A couple planning from abroad who wants to know whether Liebesding covers Geneva or Ticino as readily as central Switzerland will need to ask directly; the site gives no answer either way.

The site is just as quiet on 2 questions that matter specifically to a couple marrying from abroad: it says nothing about Switzerland's civil preparatory procedure for non-Swiss nationals, and nothing about the difference between a legally binding civil ceremony and a symbolic one. That silence does not mean Liebesding cannot handle either question, only that neither one turns up anywhere across the planning page, the design page, or the 3 Extras posts. A couple marrying from abroad should raise both directly rather than assume an answer either way.

Interviewed about wedding costs, silent about her own

The English site runs in full alongside the German original, reachable through the "Deutsch" switch in the main navigation, and every service page and blog post checked for this listing had a working English version, including both 2020-dated Extras posts. The one place that stays German-only is the decoration rental catalogue linked from the Wedding Design Extras section, flagged on the English page itself with the parenthetical "(german)." Nothing on the site states outright that planning meetings or the wedding day itself run in English rather than the page just being translated; the parallel content confirms the language of the marketing, not necessarily the language of the service.

Liebesding's own media page lists press mentions running from a Zentral+ piece dated 31 October 2015 through a wedding-blog feature dated 14 September 2023, including a print feature in the Neue Zürcher Zeitung dated 12 August 2023 and a television segment for NZZ Format on SRF1 in 2018. 2 of the entries read almost pointed in hindsight: a Radio Sunshine segment titled "Wie viel kostet eine Hochzeit?" ("How much does a wedding cost?") from November 2022, and a Schweiz Tourismus piece asking the same question in January 2021. Simone Glarner has apparently been asked, on the record, what a Swiss wedding costs more than once. Her own site never answers that question about her own services.

The case for calling anyway

A 7-person studio with 3 formally credentialed planners, a clean split between planning and design, and press mentions running from 2015 to 2023 is a real, findable business, not a placeholder page. What it will not do is tell a couple, sight unseen, what any of it costs, how many weddings the team takes on in a year, which regions it actually covers, or how it handles the paperwork a foreign couple has to clear before a Swiss wedding is legal. None of that is a red flag on its own: enough Swiss planners price by consultation that the absence is normal for the category rather than a sign of anything hidden. It does mean the first conversation with Liebesding is doing more of the work the website usually would, so a couple should arrive at that call with the region, the guest count and the paperwork question already written down.