Nations of Glam

Look at the credit line under any of the real weddings Nations of Glam has actually published, and it repeats itself almost word for word: "Wedding planner, concept, organization, and make-up." Not photography, that credit always goes to someone else, named separately on every single project. Not florals, not the cake. Planning, the overall concept, and the bride's make-up, bundled into one line of work under one name. That combination is not an accident of the credit template. Sarah Gylam trained as a makeup artist before anything else, and the training still shows up on every real wedding the business has put its name to.

Nations of Glam is run by 2 sisters, Sarah and Cheryl Gylam. The company's registered address is Lischenweg 3 in St. Urban, a small municipality in canton Lucerne, though the marketing everywhere else on the site simply says "Lucerne." The site draws a clean split between the 2 of them: Sarah covers the creative and visual side, and Cheryl runs the structure. Cheryl's own bio, printed only in German even on the English pages, credits her with a background in business informatics, a private pilot's licence, and training as a wedding planner; the same sentence says her fluent English is what lets the pair take on international couples with confidence. That is a genuinely useful fact for a reader planning a wedding from outside Switzerland, and it sits in a paragraph the site's own English version never got around to translating. It is not the only place the English pages fall back on German: several product names and one full team bio stay untranslated too, and even the browser tab on the team page still reads "Hochzeitsplaner Zürich" rather than anything in English.

The team page also repeats Sarah's own biography a second time on the same page, almost word for word, and the 2 copies disagree on her training. The English block calls her "a trained makeup artist and preventive care assistant." The near-duplicate paragraph just below it, half in German, calls her an "ausgebildete Hochzeitsplanerin" instead, a trained wedding planner. Both sentences sit on the live page today. Which description the business actually stands behind is not something the site clears up.

Everything else on the site funnels into one choice. The site frames it as "There's more than one way to say Yes!" and then points a couple toward one of 2 separate products, Classic Wedding Planning or Nations of Amaris, before a free consultation decides which one actually fits. They are not variations on a theme. One is a conventional planning business with 4 named service tiers. The other drops the tiers entirely and sells something closer to a scripted narrative, built and delivered by 3 named people rather than 2.

Diamond, Golden, Silver and Guidance Glam, and what actually separates them

Classic Wedding Planning splits into 4 named packages, and the site is specific about what each one covers, even without naming a price for any of them. Diamond Glam Wedding Experience is pitched at couples running a full wedding weekend rather than a single day: the site describes handling "the welcome dinner to the farewell brunch," plus venue selection, design, scheduling, guest logistics and vendor coordination, and calls out coordinating international guests by name as one of the reasons a couple would book it. Golden Glam Wedding Experience is the single-day equivalent, a full-service package covering "the concept, budget structure, selection of vendors, and scheduling" for a couple who wants a fully planned day without the multi-day format. Silver Glam, oddly labelled "Day Care" on its own product card, is day-of coordination only, for couples who plan everything themselves and just want someone else running "the final planning, scheduling, and coordination" once the day arrives. Guidance Glam, subtitled "À la Discrétion," is the loosest of the 4: targeted consulting on specific decisions (a venue, a budget, a timeline) delivered as a one-off session or ongoing support, and it is also where the site files marriage-proposal planning, sitting alongside the wedding tiers rather than as a product of its own.

None of the 4 pages states a fee, a percentage, an hourly rate or a deposit. The homepage puts one number on the general workload instead: the sisters describe handling "up to 250 to 300 hours of planning work" behind the scenes on a wedding, without tying that figure to any single tier. A couple who wants an actual number has to get on the free call and ask for one directly.

Nations of Amaris trades 4 tiers for 3 named people and a guest cap

Nations of Amaris is pitched as a different product entirely, not a fifth tier bolted onto the first 4. The site's own description leans hard on narrative language: a wedding built as "a story that carries you through the whole day," rather than a ceremony followed by a cocktail hour, dinner and a party. What actually backs that up is a fixed team of 3 named professionals rather than the usual 2: Isabel handles the spoken narration and ties the day's moments together, Sarah handles the visual and emotional design, and Cheryl coordinates the logistics and every vendor involved. Isabel is named elsewhere on the site as a Traurednerin, a ceremony speaker, and the collaboration is described as deliberate rather than incidental: "Nations of Amaris is not a single-person operation. It is a deliberate collaboration among three experts."

The product also comes with its own boundaries, stated directly rather than left to guesswork. It is aimed at couples celebrating with 20 to 60 guests, and the site is equally direct about who it is not for: a couple planning a traditional ceremony, one who wants a wide variety of separate activities and entertainment, or a bigger guest list than that range covers. For those couples, the standard Classic Wedding Planning package is the better fit, the site says plainly. Lead time is stated the same way it is for the rest of the business: ideally 12 to 18 months ahead, though the FAQ adds that last-minute bookings are possible too. The company also runs a podcast tied to the Amaris concept, linked from the same page, though nothing on the site says how often it publishes or what it actually covers.

Lucerne and Zurich agree, but the site can't decide on Bern or Basel

Every page on the site agrees on the 2 core cities: Lucerne as the base, Zurich as the constant second one. Past that, the site contradicts itself. The homepage's own bio paragraph for the sisters names their working area as "Zurich, Bern, and throughout Switzerland." Every other page's footer, the same line reused on the services page, the Classic Wedding Planning page and the Nations of Amaris page, says something different: "Lucerne, Zurich, Basel, and selected destinations in Switzerland." Bern shows up exactly once, on the homepage. Basel shows up 3 times, everywhere else.

Their own portfolio does not settle the contradiction, but it does show real work in both places. Of the 7 projects the site credits by name and location, one took place at Bar Rouge in Basel, a poker-themed marriage proposal rather than a wedding, and another was a full wedding at Schloss Schadau in Thun, canton Bern. A third, a wedding with a brunch at Café Motta in Zurich, is captioned only as a "Zivilhochzeit" in the site's own words; the caption never says who performed the ceremony or where. 2 more of the 7 are not full wedding days either: one is a photo shoot staged after the fact at Grenchen airport, built around the bride's own background as a private pilot. That leaves 5 of the 7 as documented wedding days rather than proposals or shoots, at venues in Schönenwerd, Zurich, Thun and Küsnacht, none of them in Lucerne itself despite the marketing.

No CHF figure on either path

Trust and process, rather than pricing, are what the services page actually spells out: a section titled "trust is the biggest luxury" promises written contracts as "a transparent and reliable basis for cooperation," and a second section describes centralising a couple's budget, schedule, documents and agreements inside shared digital planning tools rather than email threads. Neither section, nor any of the 4 tier pages, nor the Amaris page, states a number for what any of it costs, and nothing on the site says how many weddings the sisters take on in a year. Every price question routes back to the same free consultation call. On the paperwork itself, apostilled documents, certified translations, the preparatory procedure a foreign couple has to complete before a Swiss registrar will act, the site says nothing at all, anywhere across the pages read for this listing.

The Google reviews collected on the homepage, 27 of them, are rated "Ausgezeichnet." Read through the 9 actually quoted on the page and several turn out to be from other Swiss wedding suppliers rather than couples: a cake artist, a stationery designer, and a fellow ceremony speaker, all thanking Sarah and Cheryl for organising styled photo shoots they worked on together rather than describing their own wedding day. That is not a weakness so much as a different kind of proof, standing built inside the same small industry their own celebrant collaborator works in, rather than a promise made once to a stranger and never checked again.