PIQYOURDRESS

Where a classic bridal salon sells you one gown, PIQYOURDRESS sells you a top, a skirt or trousers, and the freedom to combine them. The Zurich label makes modern bridal fashion, and its whole catalog is built from separates: bridal tops, skirts, trousers, dresses, jackets, knitwear, shoes and accessories, each priced and ordered as its own piece. That approach stands out, and it suits a couple who want a look that is theirs, and pieces that can be worn again in everyday life after the wedding.

The label and the people behind it

PIQYOURDRESS was founded in 2015 by the cousins Gabi Elia and Claudia Schacher, and clients have been dressed for over 10 years. Pieces are designed in Switzerland and made by selected production partners. Gabi, one of the two founders, welcomed the Bärner Meitschi blogger in the showroom in 2020. A label founded by two cousins gives the showroom a personal feel, which suits a mix-and-match concept where the advice matters.

Bridal is only half the range

A second section is aimed at guests and bridesmaids, with cocktail and evening dresses sold in a named color palette that includes Chocolate Brown, Sage, Emerald Green and Faded Blush. Because they follow the same mix-and-match logic, a wedding party can be coordinated around your colors, from bridesmaids to guests. The bridal side lists civil-ceremony dresses, jumpsuits and trouser suits, short dresses, winter gowns, lace dresses and maternity-friendly two-piece sets that adjust as the body changes. There are also shoes, veils, jewelry, belts and bags.

Accessory prices on the home page in November 2026 give a feel for the level: a bridal veil at CHF 129, a chiffon bridal shawl at CHF 199, a cashmere-and-merino poncho at CHF 229, a short knit cardigan at CHF 159 and a pearl-trimmed cape at CHF 699. Dress prices were not on the home page, so open a product to see them. A shawl or poncho over the gown makes sense for an alpine October or a lakeside evening.

Trying on in the Zurich showroom

The flagship showroom in Zurich lets you try every model from the sample set in all colors and in sizes XXS to XXL. Stylists help you test combinations, and the fitting is free and without obligation. You can book a slot online. A 2020 post on the Bernese lifestyle blog Bärner Meitschi, written in cooperation with the label, described a visit without an appointment, being allowed to take photos of the looks, and an online "Dressmixer" for building a combination at home. That post dates from January 2020; today try-on bookings go through an online button.

Delivery and returns

Pieces arrive in 1 to 2 days by Swiss Post to all addresses in Switzerland and Liechtenstein (November 2026), with a 14-day right of return. The same blog post gave 2 to 4 working days in 2020, so the lead time has shortened. For a couple based in Switzerland, that makes it possible to order, try at home and send back what does not work.

For couples living or marrying abroad

PIQYOURDRESS does not deliver to every country. Outside its delivery area the designs are available through selected partner stores, with partner-store pages for Switzerland, for Germany and for other countries, as well as a page for retailers who want to become partners. If you live abroad, that is the route to check before assuming you must travel to Zurich. The pages are in German, and nothing says that English-speaking staff are available in the showroom, so ask about it when you book.

Outside signals

The Bernese blog post is a favorable account, but it was a collaboration and says so, so treat it as an illustration of the experience, not a verdict. A separate sign of reach is the department store PKZ, which lists a PIQYOURDRESS strappy sandal in a festive-looks section of its online shop. For contrast, the online-only boutique Bride Edition charges CHF 40 for a try-on of up to 3 dresses, credited on purchase (November 2026), whereas PIQYOURDRESS offers its showroom try-on free.

A real-bride gallery with credited photographers includes brides with a baby bump and civil-ceremony looks, which gives you real people in these pieces to look at.