El Pastelazo

A fusion of continents and pastry traditions

El Pastelazo, which also signs as Cake Art by Loah, is a Basel cake studio whose founder, described on the site as a passionate Konditorin (pastry chef), is inspired by the warm aromas of her family kitchen. The home page puts it as the exotic flavors of South America meeting the craft of Swiss and French patisserie, and the About page speaks of the colors and temperament of South America combined with the elegance and fine craftsmanship of the Alpine region. According to the studio's description, this fusion allows her to create cakes that tell stories and evoke emotions, framing each cake as a work of art that connects people through shared celebration and memory.

The studio's philosophy centers on creating not just sweet desserts, but emotional experiences. The founder describes her approach as growing from a small kitchen filled with colors and aromas, where the journey of a unique baking business began. She emphasizes that her goal is not simply to create something sweet, but to awaken emotions and create memories. The studio values the personal touch customers appreciate in each work and the heart put into the craft, resulting in what the site describes as small masterpieces that connect people and make their celebrations special.

Custom cakes for every occasion, including wedding cakes

El Pastelazo creates customized cakes in multiple sizes, shapes, and flavors. The range includes cakes for birthdays, events, and weddings, all hand-crafted from high-quality ingredients. Each cake can be personalized in design and flavor to match the client's vision. The studio says its cakes are made from the best ingredients, so that they taste as good as they look.

For wedding cakes, the home page promises that the cake is planned together with the couple, "inklusive Probiertermin", including a tasting appointment, and the products page sets out a 5-step process. Step 1 begins when couples fill out an order form describing their wishes and vision for their dream wedding cake. Step 2 is a tasting appointment where the couple and the founder discuss all details of the vision and taste the available flavors. Step 3 involves the founder creating a sketch of their dream cake and sending it for approval. Step 4 is the production phase, where she produces the individual wedding cake crafted exactly to the couple's wishes. Step 5 is delivery, so the couple can enjoy their dream wedding and be enchanted by the beautiful and delicious cake that forms the highlight of the celebration. This structured approach provides clarity at each stage and allows couples to have input at multiple decision points rather than handing off their vision and hoping it is understood.

Flavor options and additional offerings

The studio offers a defined set of signature flavor combinations alongside custom options, giving couples both a starting point and the freedom to create something entirely unique. The available flavors include: Coconut Tres Leches (a tender coconut cake soaked in three kinds of milk, with dulce de leche, kiwi and mango), Snickers (chocolate cream, caramel and roasted peanuts), Maracuyazo (very light chocolate cream with a sweet-sour touch of passion fruit), Baileys (an airy cream flavored with Baileys, which means alcohol), Piña-Vanille (caramelized pineapple with light vanilla cream and lime and pineapple cream), and Schokoladen Traum, chocolate dream (a creamy chocolate crémeux with a tender chocolate sponge).

Couples can also create their own flavor, "Ihr Wunschgeschmack": they choose their favorite ingredients and she turns them into a cake. That suits couples who want a family flavor or a taste from home in the wedding cake.

Beyond wedding cakes, the studio offers complementary items that can extend the sweet experience throughout a celebration. These include cake pops (small works of art on a stick, in the site's words), cupcakes, and piñatas, lovingly designed and filled with sweet surprises. These can supplement a wedding cake on a sweet table, or serve on their own at a welcome evening or an after-party.

The site also says it offers vegan options "ohne dabei Kompromisse beim Geschmack oder bei der Qualität einzugehen", without compromising on taste or quality. It does not say which cakes or flavors are available vegan, so couples should ask which of the signature flavors can be made that way.

The home page also announces creative workshops, still marked as coming soon, where participants will learn to make their own cakes and colorful piñatas; the courses are not yet available, and interested visitors can pre-register.

Contact and accessibility

El Pastelazo is based in Basel; the site gives no street address. Contact is via phone at +41 76 336 36 01 or email at cakeart@elpastelazo.ch. The studio maintains an Instagram account (@el_pastelazo_) where work is showcased, allowing couples to browse design inspiration and completed cakes before contacting for a consultation.

The studio's website is in German. Whether the founder works in English is not explicitly stated, so couples from abroad should ask during initial contact whether English communication is possible for the consultation and design phases.

The studio does not publish prices on its website. Orders start with the order form (Bestellen) or the contact form on the About page. Couples interested in a custom wedding cake would need to contact directly with details about their event date, guest count, and budget preferences to receive a custom quote.

Who it suits

El Pastelazo works well for couples who want artistic, memorable cakes that serve as visual and culinary focal points of their celebration. The structured process with tasting, sketch approval, and delivery timeline appeals to couples who want defined decision points. The range of signature flavors and the option for fully custom creations means couples can choose either from the listed flavors or create entirely new flavor combinations that feel personal and unique.

The stated vegan options make it worth a look for couples with vegan guests, subject to confirming which flavors are possible. The willingness to create custom flavors appeals to couples with specific culinary preferences, family traditions, or cultural backgrounds they want reflected in the cake. Couples who love South American flavors such as tres leches, dulce de leche and passion fruit will find them on the menu here.

The Basel base suits couples marrying in and around Basel. Step 5 of the process is called "Liefern und geniessen", deliver and enjoy, so delivery is part of the wedding service, but the site gives no delivery area or fees. Couples marrying further away should confirm that delivery to their venue is possible and what it costs.

Couples seeking simple, standardized cakes with published pricing and rapid turnaround might find the custom consultation and artisanal approach more elaborate or slower than their needs require. The 5-step process, with a tasting and a sketch to approve, takes time, and the site gives no lead time, so couples with a short timeline should ask about availability first. Couples on a tight budget should ask for a price range before the tasting.